The Company

History and Profile

THE COMPANY

One of the largest and most modern tailored furniture manufacturers in Latin America, Unicasa was founded in 1985 in Bento Gonçalves (State of Rio Grande do Sul, Brazil). Initially focused on manufacturing kitchen furniture under the Dell Anno brand, the Company soon expanded its activities and product lines, supported by the diversification of distribution channels. In such phase, exclusive resellers, multi-brand stores and points of sale in department stores expanded the Company’s presence in Brazil.

In 2003, the creation of the Favorita brand allowed a new way of selling. Favorite was focused on multi-brand points of sale, while Dell Anno became the main brand, with a presence only in exclusive resellers. In 2007, the expansion of the business is reinforced by Telasul brand, to serve large retail chains with the production of serial furniture.

To support the Company’s growth and to promote the qualification of employees and resellers, the Universidade Corporativa was created, and the trainee program was implemented. New market demands led to the repositioning of the Dell Anno and Favorita brands and the expansion of the Company’s portfolio, with the creation of the New brand in 2009, to meet the middle-class consumption growth. Partnerships with civil construction companies and hotel chains gave rise to Unicasa Corporate, to capitalize on the expansion of these niches and to take advantage of opportunities resulting from investments in Brazil.

In 2009, Dell Anno’s campaigns began to rely on the image support of big names in fashion, such as Carol Trentini and Izabel Goulart. In this process, Dell Anno became a premium brand, with exclusive differentials and combining high technology, fashion, and architecture. Partnerships with stylists, such as Reinaldo Lourenço and Glória Coelho, led to the creation of exclusive finishes. It was a new phase of recognition and appreciation, reinforced from 2011 onwards, through the combination of the brand with style and behavior. At the same time, own stores, and the sponsorship of São Paulo Fashion Week (SPFW) appeared. The New brand sponsored Big Brother Brasil and had appeared in Caldeirão do Huck TV show, in a communication strategy for a younger audience.

A new stage also began in 2012 with the IPO of the Company in the Novo Mercado trading segment of the Brazilian stock exchange (B3). A year later, the launch of the Casa Brasileira brand made tailored furniture more accessible, reaching all regions of Brazil at affordable prices. Unicasa consolidated its objective of presenting modern, dynamic, and high-quality solutions to clients of different profiles.

New technologies were incorporated into manufacturing, such as laser edge, ensuring more beautiful pieces with greater strength and durability. Changes in the economic scenario led to the closure of the operation with own stores and to the begging of investments for the Company’s internationalization. In 2018, Dell Anno stores opened in North America and Unicasa North America was incorporated.

In the same year, Casa Vogue’s first customized magazine was launched, with exclusive content for Dell Anno. In 2020, given the impacts of the pandemic, the brand presented its Manifesto Collection and the new showroom through online transmission, connecting Brazil and Italy, the birthplace of design. The event also encouraged social engagement, with the project Cozinhas Solidárias by the NGO Gastromotiva.

In 2022, Dell Anno elevated its work to the state of art by honoring the Portuguese architect Álvaro Siza, in the Singular campaign. The brand took its furniture to Fundação Iberê Camargo, in Porto Alegre, the honoree’s only work in Brazil.

In the recent years, the Company has chosen to discontinue Favorita, which occurred in 2022, aiming to concentrate efforts on the most established brands and to optimize resources for network expansion, marketing, training, launches and products. In this process, points of sale in strategic locations were converted into other brands.

Unicasa also invested in the international market. In January 2023, Dell Anno took over the Miami store, located in the Design District. In October 2023, the New York Store was opened, located in one of the main furniture hubs in the Big Apple, close to Madison Square Park and Fifth Avenue.

Therefore, anticipating trends and accompanying transformations in the society, Unicasa proves its principles and management capacity. The bet for the coming years is to improve the combination of advanced and sustainable industrial processes, and strong brands, connected with the market and serving different segments.

TIMELINE

1985 - Incorporation of Unicasa by Grendene, Telasul Artefatos de Arame and Pozza, under the corporate name Premier Móveis Ltda. In the same year, the corporate name was changed to Dell Anno Móveis. Creation of the brand aiming at a demanding public in terms of behavior and style.

1987 to 2003 – Several restructuring processes changed the interest equity held by the partners in the capital stock.

1990 – Opening of the first Dell Anno exclusive reseller store, beginning a successful journey.

2003 - Creation of the Favorita brand and change of the corporate name to Única Indústria de Móveis Ltda.

2004 - Transformation of the company into a corporation. Corporate name changed to Única Indústria de Móveis S.A.

2007 - Executed a non-exclusive brand use license agreement with Telasul. Universidade Corporarativa was created, and the trainee program was implemented.

2007 to 2009 - Repositioning of Dell Anno and Favorita brands. In 2009, New was created in quick response to the consumption increase in Brazil. Corporate name changed to Unicasa Indústria de Móveis S.A.

2010 - Creation of the Unicasa Corporate business division to serve construction companies and hotel chains.

2012 – Company’s IPO in the Novo Mercado trading segment of the Brazilian stock exchange (BM&FBovespa). Beginning of the Unicasa own store project.

2013 - Launch of Casa Brasileira, to make tailored furniture more accessible to the public. Painted furniture (lacquer) becomes part of the brands’ portfolio as a market differentiator.

2017 - Launch of the laser edge, a significant evolution in quality and aesthetics, with the new edge fusion technology. Beginning of Dell Anno's internationalization process, with the first store in the United States. The brand receives the Top in Marketing award (Top de Marketing) from the Association of Marketing and Sales Directors in Brazil (Associação dos Dirigentes de Marketing e Vendas do Brasil - ADBV), for its bet in the combination of fashion and architecture in its repositioning.

2018 - Opening of six Dell Anno stores in North America. New’s communication strategy is related to actor and tv host Rodrigo Hilbert. Closing of own store operations. Launch of the lacquer collection signed by stylist Isabela Capeto, Capeto Colors.

2020 - Dell Anno presents its new Manifesto Collection and new showroom through a four-act broadcast via Instagram, connecting Brazil and Italy, the birthplace of design.

2022 - Dell Anno honors the Portuguese architect Álvaro Siza in the Singular campaign. Favorita is discontinued, aiming to concentrate efforts on the most established brands.

2023 - Opening of Dell Anno stores in Miami and New York.